The Loyalty and Rewards Program offered on the Hangry Mobile Platform is a multi-faceted feature and does far more than just offer rewards to your students. In addition to providing rewards in exchange for Loyalty to your mobile app, the program is also the perfect marketing vehicle—and we will tell you why.
The Hangry Loyalty and Rewards feature allows you to place points on virtually any item, action, or feedback that the students can access on the app. By having the power to place points where ever you want, you can ultimately drive student behavior –creating a secret marketing weapon.
New Campus Locations
Let’s say you’ve just opened a new dining location on campus, and traffic is very low. With the Loyalty and Rewards feature, you are able to offer students points if they dine at that specific location. Silent push messages can be sent to every student, advertising the new dining location and the ‘bonus points’ they can receive if they, ‘Eat there today!’. This is a great way to increase mobile app loyalty and market your new dining location.
New Store Merchandise
Additionally, your campus can offer new items or experiences through the rewards store. Do you have a new product you’ve just launched? Make it a prize in the rewards store. You can also offer event tickets for school games in the rewards store as well. This is an effective way to become ‘top of mind’ with your students, whether it’s with a new product, or advertising a gaming or educational event.
The entire Hangry Mobile platform is a catalyst for upselling dining menu products. The Loyalty and Rewards store is just another way to do it. Through the rewards store you can offer students ‘a free coke’, or ‘a free bag of chips’ with any action of your choice. In addition, by offering third-party vendor items, you can drive buying behaviour and give more opportunity to upsell menu items.
Social Media Traffic
The Hangry Loyalty and Rewards feature is an excellent way to increase social media traffic. For example, you can reward students for taking a photo of their latest campus meal and posting it to social media. If your campus dining services is tagged in the student’s photo, you can increase social traffic organically by rewarding a student every time they tag the campus or dining location.
At the end of the day, the focus of a Loyalty and Rewards Program is the customer. But with the right tools set in place, the marketing capabilities are just as impressive. Through this Hangry feature, you are able to provide exceptional customer service, while successfully driving student behaviour.
Want to learn more about the Hangry Loyalty and Rewards feature?