A Quick Refresher
For those who don’t know what an API is, let’s start with a quick refresher. API Stands for “Application Programming Interface.” An API is a set of commands, functions, protocols, and objects that programmers can use to create software or interact with an external system. It provides developers with standard commands for performing common operations so they do not have to write the code from scratch (techterms.com.)
House Everything in one Place
Campuses are often hesitant about launching their own mobile app because they already have existing applications or technology that the students are currently using. With Hangry’s API we are able to incorporate all existing tech under one roof. Think of it like the Facebook app and the Messenger app; simple API would allow other campus tech to live in your mobile app, and the glue holding it together is the Loyalty Program.
Integrating Hangry’s Loyalty Program
With our API, we are able to take any existing campus tech and incorporate it into our loyalty program. This works by adding points to a user’s profile every time they use this existing tech. It doesn’t matter what system the campus is running on, or what technology is being used. The REST API allows us to work with any different programming language or system—flexibility is the name of the game. We recognize every campus is unique and has different technology stacks. The campus is able to kick the loyalty points over to our system so all campus-wide loyalty is housed in one place.
Need an Example?
Let’s say your campus currently has a parking app. Students are able to book spots on the mobile app, check availability etc. In this situation, that parking app can use our API on the backend to send us the user ID and transaction amount, and we will apply loyalty points to that account.
Your Options are Endless
As the campus grows with their mobile strategy, those points can eventually be used in broader contexts. What do we mean by this? Well, campuses can essentially start applying points where ever they see fit in order to drive behavior. Points can even be allocated for retail locations or the book store; it doesn’t matter what system is being used. The campus simply kicks over the points on our API back end, and then we can apply those points to any specific user ID. What is most important, is that the campus controls all the loyalty points and determines how these points are assigned, and what they are redeemed for. You can even build your own Rewards Store filled with campus merchandise, tickets, coupons, and gift cards etc. to boost marketing and provide on-campus incentives for your students. Our goal is to provide the ultimate flexibility for your campus allowing you to essentially assign points anywhere.
Other loyalty blogs you might be interested in: