Once you’ve launched your campus branded app, you want to ensure optimal usage as soon as possible. Your dedicated Hangry Success Coach can work with Food Services to figure out the best way to market your mobile app on campus. Below you’ll find some marketing examples we’ve gathered to spread the word across any campus!
Push notifications are an important asset because they are your direct communication line with your students. Engagement rates for high push notifications are more commonly found in apps with high frequency users. If your students are constantly checking your dining app daily for meal features, cafeteria menus, and hours of op, you want to ensure the optimal Push Notification Formula. Your Hangry Success Coach is equipped with the most effective push campaigns for re-engagement on your campus. Creating a ‘Push Notification Plan’ is a great way to stay organized, and to stay on top of the communication flow with your students. The perfect formula for push notifications would include sending students notifications as to when they can earn points in the reward store (i.e. order a large Coke today and earn double the points!), sending notifications to encourage students to try new dining locations, and fun things happening on campus (i.e. ‘Psst. Free Pizza at the Student Centre, right now!’). Your dedicated Success Coach can also train you on optimal open rate times, when to use silent pushes, and how to ensure you aren’t over using the push notification feature.
Through Hangry’s Loyalty and Rewards feature, you can place points or promotions on essentially anything within your app. This makes it easy for students to earn points based on their daily mobile activity. This mobile marketing solution provides a personalized marketing experience to each student—enhancing the overall experience the student has with your app.
If a particular student enjoys healthy eating and tracking their calories, you can place points on these actions. That way, your students are earning points based on the way they enjoy your app, as opposed to having to perform certain actions they wouldn’t normally participate in, to earn incentives on your app. Your Hangry Success Coach can also help you by placing points on mobile ordering actions such as: ordering the same item two days in a row, ordering multiple days in a row, or rating their mobile ordering experience. By personalizing the app experience, your students will be more likely to return and also more likely to participate in marketing campaigns.
Through social media, you are able to get students involved in the marketing solution process, which will only increase brand awareness. Examples of this include, getting students to tweet about their experience with your app, or posting a photo of the food they received through your mobile ordering feature. You can then reward students for their efforts through the rewards store. Not only does this create brand awareness, but it is just another avenue for the word-of-mouth marketing solution. In addition, your dedicated Success Coach can help you to utilize the Loyalty and Rewards Program to increase social traffic.
By placing rewards on certain actions, purchases, dropped locations etc. you can drive purchasing behavior. This is where social media comes into play. Take Hangry’s platform for example; through our campus dining and auxiliary services app, we send push notifications to our students encouraging them to share photos of their meals or dining experiences on social media. Once they’ve posted, we can reward them by giving them points to redeem in the rewards store. By giving students incentive to post, you instantly increase relevant social media traffic. The whole point of social media is to be seen, or to have your content shared. So, if your platform includes social channels, you can share the content posted by your users to also increase their social presence. This can be done by ‘Weekly Post Favourites’ on your Instagram story, or ‘Fan photos of the Day’. If you’re signing on with the Hangry Campus Branded App, we have Success Coaches who can provide endless ideas for Social Media Campaigns. To learn more about Social Media success with Hangry click here.
Tangible Hangry Marketing Assets
Although in-app and mobile marketing is most effective for Millennial and GEN Z students (read more about this here), your dedicated Hangry Success Coach will provide you with digital marketing files that include: table tent cards, posters, branded shirts for staff, and banners. In addition, we also provide Student Residence/Housing marketing that includes: door hangers, magnets on fridge, buttons and more. These digital files can also be edited to include your school branding.
Launching your Campus Branded App? Get to know the basics.