Let’s create a quick picture for you.
You decide you are going to spend the day shopping.
You walk into your favourite store, and something crazy happens.
You start to see flashes of light everywhere.
These flashes of light are the store putting a spotlight on items that are perfect for you.
The store has gained this knowledge through your past purchases, and what searches you save online.
With this information, they are able to shine a light on all the items you’d love to buy.
You run over to the items and take it off the shelf or rack.
And then you hear a bell go off in the distance.
By taking the item off the rack, you were able to gain points onto your store card– just like that.
Now, you decide you’d like to try the item on.
Ding Ding Ding!
You just earned more points for trying the item on!
This process continues as you walk through the store.
Now, it’s time to purchase your items.
You’re next in line for the cashier and she asks,
‘Will you be paying with cash or points today?’
You stare blankly at her.
‘I can pay with points?’
Well of course you can!
Because you just spent an hour in the store, and you’ve rack up about 100 points!
You leave the store without ever having to open your wallet.
The next day, you decide to take a picture of your new outfit and post it on social media.
Ding Ding Ding!
*Another 30 points!*
And the rewards never stop.
This experience is essentially what every customer goes through when they participate in a Loyalty program on your mobile app. Through the use of these programs, your mobile app is not only able to create a better experience for the customer, but is also the perfect way to keep your customers coming back to your app time and time again.
The duo-functioning addition to your mobile app epitomizes both marketing and customer service at the same time.
By putting a strong focus on both these components you are able to create the ultimate mobile experience.
One of the key reasons why Loyalty and Rewards Program are so effective is because they put a strong focus on the customer. If you know who they are, what they engage with the most on your app, and when they use it; you are able to create a more personalized experience. This personalization allows your app to highlight relevant products and services for your customer. In turn, you can then reward them for constantly coming back to your platform. This feature is great if your mobile app is involved in a competitive market. Customers will be more likely to choose your app over others if they know they are being rewarded for their loyalty.
While Loyalty and Rewards programs are largely focused on the customer, it is no secret how beneficial they are to the success of the company. Loyalty and Rewards programs essentially drive behaviour. By offering more rewards on one product as opposed to another, you are able to drive overall behaviour. For example, if a school dining app wants their students to start eating at a new campus restaurant, they might send a notification out letting students know they will receive double the points if they eat at that location. Loyalty and Rewards programs can also encourage social activity. Many fashion-based apps will encourage customers to post pictures in their new outfits and tagging the company in that post (you can then reward the customer for posting). This Win-Win situation gives free marketing to the mobile app, while also rewarding the customer for their loyalty.
Seeing flashes of light on our favourite clothing items in a store might sound vastly futuristic, but its happening every day right at our fingertips through Mobile Loyalty and Rewards Programs.
Want to learn more about Hangry’s Loyalty and Rewards Program?: