I sit down at my computer, coffee in hand, ready for a Founder Chat about Enterprise. My skype call is answered to a lively, upbeat Fabian. Matcha Green Tea in hand, and his cat Denny at his side. ‘Why mobile apps are all about Enterprise’ is the topic of the day, and I’m ready to take notes. Fabian starts by asking me a question: When was the last time you downloaded a new app? I sit, pensive. He continues, ‘Think about how many new apps you download in a month, in a year, in a week. I bet you, the last app you downloaded was because someone told you to.’
The cost of user acquisition in the mobile app space is tremendously high. In fact, the cost of acquiring users for games and apps is up a scary 113% from 2015, putting the number at around $3. The problem is, there are millions and millions of apps and it is extremely expensive to get someone to download yours. That is what brings us to our discussion; the market is moving towards providing mobile apps to solve solutions for enterprises. Some examples include, higher education, corporate offices, and inpatient hospital ordering. So why is the market moving in this direction? The enterprise will distribute the app for you. They are the one that has a direct line of communication with the users, and they have the existing relationship. 77% of people are considered ‘brand loyal; to the association they belong to, and with this the acquisition costs are significantly lower.
Enterprises have been a little behind the game in terms of adopting in-house mobile solutions, but we will definitely see this change in the near future. It’s essentially about enterprise mobile apps solving problems for corporations/ the enterprise. When this happens, you are able to see a direct ROI because you can quantify the problem that the mobile app is solving. For example, when it comes to mobile ordering you’re looking at 26% high check sizes within the mobile enterprise environment. In corporate offices, employees report that mobile ordering saves them over 9 minutes each day, that’s over 40 hours per year per employee. If you translate that into ROI, that’s a significant amount of hours gained by the corporation where the employees are not standing in line. Similarly, in hospital space, up to 8 hours of data entry can be saved through the introduction of in-patient mobile ordering. You will also see a 4% reduction in food costs, and an additional 4% reduction in non-food expenses. Mobile apps bring problem-solving to the table, while the enterprise brings the customer relationship– creating the perfect little match in heaven. Much like Fabian and Denny.
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