One of your #1 priorities when considering mobile ordering is to keep students dining on campus. The reason this is so important is because mobile ordering is actually a very powerful tool to increase on-campus ordering. This doesn’t mean that you don’t have to include off-campus accounts in your mobile ordering service (especially if these locations accept campus card). But there are definitely some red-flags you need to be cautious of when considering mobile ordering options for your campus.
Mobile Ordering Platforms pocketing off-campus cash
Some mobile ordering platforms will charge off-campus accounts a certain percentage to be included in your app. However, this percentage is then pocketed by the company, rather than your campus. The last thing you want, is to sign with a mobile ordering company and then have them hop over to off-campus accounts to open more concepts on the app. With Hangry, we give you the option to include off-campus accounts. As the campus food provider, if you decide to choose that route, you would keep the percentage charged to the off-campus account, not us.
Mobile Platforms leveraging off-campus demand to accept meal plan card
It’s no secret that off-campus locations would kill for the opportunity to accept a meal plan or campus card. That is why it’s important to be cautious of mobile ordering providers who like to benefit from this demand. Often times, they will take this as another opportunity to make money as opposed to the campus. Therefore, the mobile ordering provider ends up taking away from on-campus sales, and profits from those off-campus locations who decide to use the app. This is a lose-lose situation for your campus.
When exploring mobile ordering options for your campus, we strongly suggest you do your research and ensure you are making the right choice for your campus. Mobile ordering can be a huge asset for your campus to improve productivity, increase sales, and overall strengthen the dining experience. Mobile ordering should make the dining process easier, quicker, and more beneficial to the students. Below we’ve provided some links that might further help with your decision process.
- So you’re exploring mobile ordering options…
- Campus Food Service Improvements that need to be made in 2018
- Top 8 Reasons why your Campus Mobile App isn’t Successful
- Students are asked to download too many apps
- Why Gen Z needs Mobile Ordering
Interested in learning more about the Hangry Mobile Ordering Platform?