Have you ever wondered why marketing to students can be such a difficult task? Although the term ‘student’ falls under one demographic, you simply cannot target them as a whole. Each student comes with their own set of goals and interests, making is virtually impossible to target everyone at once. Through Hangry’s loyalty and rewards feature, you can easily market to the needs of each individual student using minimal effort and dollars.
How It Works
Through Hangry’s loyalty and rewards program, you can place points or promotions on essentially anything within your app. This makes it easy for students to earn points based on their daily activity on the app. This mobile marketing solution provides a personalized marketing experience to each student—enhancing the overall experience the student has with your app.
If a particular student enjoys healthy eating and tracking their calories, you can place points on these actions. That way, your students are earning points based on the way enjoy your app, as opposed to having to perform certain actions they wouldn’t normally participate in, to earn incentives on your app. Other examples include placing points on mobile ordering actions such as: ordering the same item two days in a row, ordering multiple days in a row, or rating their mobile ordering experience. By personalizing the app experience, your students will be more likely to return and also more likely to participate in marketing campaigns.
When it comes time to launch a new marketing campaign, you can send push notifications to your user’s inbox, which will further the personalized experience. These notifications can also be sent to targeted groups. Perhaps you decide to do a promotion on mobile ordering; you can send a push notification specifically to your users who order daily and are constantly using this feature. With this targeted marketing solution, you can further the idea of personalized marketing.
Want to learn more about Hangry’s Loyalty and Rewards feature?