Punch cards are the digital version of what many of us are familiar with – collect a certain number of punches, then earn a reward. For example, buy 4 coffees, get 1 free! Punch cards require that certain cart rules be set in order for users to qualify collecting them. Along with rules for earning punches, there are also redemption rules. All aspects of earning and redeeming are controlled from the dashboard. You may opt to have multiple punch card programs running simultaneously, and allow users to collect on them all. Another great feature is the analytics tab, which highlights the metrics for all your punch cards and the participating users.
Setting Up Punch Cards
Digital punch cards are a great way to build engagement with the mobile app, and reward users for ordering on campus. A punch card program can be set up with several factors, all controlled by you.
To start, a name would be required, as well as the number of punches required to earn a reward. You can also set the maximum number of punches earned per transaction – often this is set to one.
Next, you set whether the punch card is active or disabled. All new cards will default to being disabled so you can first set them up. You then set the applicable locations, and applicable user segments. The default is all users, but you can create punch cards and restrict them to specific segments if you’d like. To learn more about segments, read this post.
The final portion of the overview allows you to set a priority for the punch card, and whether multiple cards can apply in one transaction or not.
After the overview, you’ll set the display configuration. Here, include a tagline and cover image; as well as the icons for empty and earned punches. Lastly, input a description for users to know how to earn and redeem punches.
Punch Card Rules – Earning
Setting punch card rules controls how they are earned and redeemed. First, set rules for earning a punch.
In this section, you’ll set an earning date range and applicable schedules if required – the default is no schedule restrictions. Then, you can set a minimum subtotal requirement, as well as whether credit and/or campus cards are applicable for usage related to that punch. Furthermore, you can restrict to specific campus card tenders if you’d like.
Finally, set specific cart rules that must be satisfied for the punch to be earned. In the example below for the sandwich punch, users must make a purchase of one item from the listed location sections.
Punch Card Rules – Redeeming
Reward redemption also has specific rules. Here, set the redemption date range – it can align with the earning one, or it can be at a later date. Then, set the maximum redemption amount, minimum subtotal, max. number of redemptions per user, and max. number of total redemptions (all users). As always you control which, if any, of these specifics are configured.
Lastly, set the cart rules that must be satisfied to allow a reward redemption.
Punch cards are just once facet of our loyalty module. To learn more, watch this video overview on loyalty:
Hangry provides campuses with a cross-functional, branded mobile app that includes modules for: food ordering, dietary filtering, nutrition tracking, campus-wide loyalty & rewards, rich-push marketing, announcements, surveys, and feedback. Built by us, driven by you, trusted by your users.