One of the great benefits to having the Hangry Campus Branded App, is the ability to upsell. It can be done continuously and strategically in order to constantly increase revenue for your campus dining locations. The multi-faceted system of mobile ordering and a loyalty program offers two different vehicles for upselling within the app, without ever interrupting the personal usage of each student. Nowadays, with healthier eating habits and distracted students becoming more apparent, in-person upselling seems relatively impossible. The ‘would you like a large fry with that’ is often ignored, along with window and store signage and posters. With the Hangry Campus Branded app, we are able to seamlessly integrate upselling into the ordering experience of each student as if it’s just another step in the process.
Take Hangry’s Mobile Ordering for example; as the student goes through the ordering process, they are prompted to visit recommended upgrades like adding bacon or making their sandwich a combo by adding chips and a drink. Even if the student doesn’t choose a combo, the next step in the process is to decide if they’d like to make it, in fact, a combo. With the information in front of them and the option so readily available, the student will be more inclined to comply. With a simple click, you’ve just added a drink and a side of chips to their meal. You can also use the app loyalty program to offer rewards for ordering certain specials. This can include ‘a free coke when you order today’s special’, or a ‘large side of fries when you order the burger of the day’. The entire Hangry Mobile platform is a catalyst for upselling dining menu products, but the loyalty and rewards store will give an extra incentive to upsell if the students know their earning points for doing so. The combination of mobile ordering and a loyalty program is the reason why the Hangry enterprise software sees a 26% increase in check sizes.
Well-executed upselling strategies can lead to a significant increase in revenues by selling more to the same customer. But, it’s not all about how we can boost sales, its also about how the benefits extend to the customer’s experience as well. By adequately upselling you can ensure that the customer chooses the right items for them, and that they enjoy the best possible meal. For example, Hangry offers a ‘re-order’ feature on the app which saves the student’s previous orders and allows them to order the same meal with one click. In addition, if the student uses the reorder feature they will be rewarded app points. If the student has their favourite meals saved on the their phone, and will earn points if they order, its almost guaranteed they’ll choose the Hangry app over waiting in line for a meal. Although your goals are always going to be increased sales and average meal size, it’s key to always remember the customer experience. By offering exceptional customer service, your students will be more inclined to use Hangry on a regular basis. That’s where our job comes in; of consistently upselling and providing your students the ultimate dining experience.
Campus Marketing with a Loyalty and Rewards Program – Click here