Let’s say you are posting on social media; whether it be a photo or a Facebook post etc. Now, social platforms have the ability to provide analytics for each post. For example, once you post a picture on Instagram, you are able to see how many people are viewing your photos, at what time, engagement rates, etc.
Well, Hangry wanted to take this same concept and apply it to the messages you send through our mobile ordering dashboard. This means each time you send a message to a group of users you will receive in-depth message analytics.
What kind of Information Can you Expect to Acquire?
Please simply clicking on any previously sent message from your dashboard, you will receive a robust list of information tied to that specific message. These analytics include:
- Opens (one per user)
- Total Opens (including re-opens)
- Open Rate (All users)
- Average number of Message Opens
- How many message viewers have placed an order
- How many have added a payment card
- Average # of orders from each message viewer
- Average lifetime spend
- How many ordered this year
- How many ordered this month
- Average challenge level
- Average # of challenges completed
- How many were online this month
- How many message viewers were online this week
- Which users have iOS/ Andriod
What can I do with this Information?
With this information you are able to make informed decisions and tailor your push messages to what your users want based on their engagement. You can experiment with post times and dates by analyzing your open rates, you can compare message opens to how many of those users are actually making orders, you can see how many users are going back and re0pening your messages and the list goes on. These analytics are here to help you detect patterns, and adjust your marketing initiatives based on the information you’re receiving. At the end of the day, the push messaging features on the dashboard create a direct line of communication between you and you users; these analytics are there to ensure you can providing your users with the right content, at the right time.
How Can I View Message Analytics?
Hangry provides campuses with a cross-functional, branded mobile app that includes modules for: food ordering, dietary filtering, nutrition tracking, campus-wide loyalty & rewards, rich-push marketing, announcements, surveys, and feedback. Built by us, driven by you, trusted by your users.