When launching mobile ordering on campus, Hangry suggests a ‘phased’ process to ensure seamless integration and smooth operations. Although we’d love to launch mobile ordering all over the campus at once, its important to get staff familiar with the process, and ensure you start slow—because popularity will grow fast.
In this phase your number 1 priority is to get all staff aligned. This doesn’t just include the kitchen staff, this also includes your operations, accounting, IT and management staff. This is a must in order for the mobile processes to work seamlessly. We suggest starting off with a few ordering locations to ensure the program is successful. It’s all about walking before you run, and we’ve seen success with this approach at other campuses. In addition to starting off small, you also want to begin with restaurants that are going to be operationally the smoothest. We’ve mentioned before that a location like Subway is ideal because it’s already set up like an assembly line. We would seamlessly integrate by having an order come in at the beginning of the order-taking line. The order would print out as if they are the next person in line. The staff member would then take the printed order and pass it down the assembly line to be prepared.
Student satisfaction is the ultimate goal for phase 1, and this comes with being able to handle the increase in demand. Every campus is unique so with a small start, we are able to tweak operations (both the pick-up area and process flow) to ensure your food quality and customer service is not compromised. We are also experts in operational efficiencies, and can work with multiple different cafeteria scenarios. Additionally; we can handle multiple printers using IP printing, and are extremely flexible in terms of where hardware needs to be positioned, where the pick-up lines are and order flow. With this slow start, you can ensure you are providing optimal customer service before launching all over campus. From a marketing perspective, this is also a great strategy because once you earn your student’s trust, you can rely on them to spread the word and recommend Hangry. Phase 1 is also a great opportunity for students to rate their order experience, and overall experience on the app. These excellent reviews will be a great weapon to have once the app is available all over campus.
To learn more about the phasing process, click here.